Hi, I’m Sam! I am a Digital Content Creator and I’m currently based out of Mumbai, India.

 

I studied Fashion Communication with Business Studies at the University of Brighton and I specialised in Curation and Audience Interaction. Over the last 6 years, I have worked in retail with brands like AllSaints, with the social media team at Amazon Fashion, and been an assistant at trade shows with 431-88. I was a Personal Shopping Assistant at Selfridges – yes, it was as fun as it sounds! I was a Wholesale Assistant and later Operations Analyst for Max Mara and more recently worked with the Fashion Features team at Vogue India.

 

My previous experience has equipped me with inside knowledge about the luxury fashion industry. I’m specifically drawn to luxury brands because I’m fascinated by the aspirational value they hold for people and the level of skill and craft involved in creating each product. Whilst I continue to build on that knowledge, I want to share everything I’ve learned with as many people as I possibly can.

 

I have been interested in fashion since I was 12 years old and I finally decided to turn something I enjoy into a full-time job!